ADAPT: Scaling Purpose in a Divisive World

ADAPT: Scaling Purpose in a Divisive World offers the most current, forward-thinking insights on corporate purpose.

ADAPT is not only a framework for understanding corporate purpose but also a roadmap for building a more resilient and adaptable business. Drawing on original research and perspectives from 16 industry leaders, this book provides fresh insights into how purpose can be harnessed to drive success in today’s complex landscape. From Microsoft, the world’s most valuable company, to Nike, a global leader in cultural relevance, ADAPT offers powerful lessons on navigating purpose in a rapidly changing world.

This framework explores key topics such as culture, controversy, ESG, DE&I, and the impact of events like Covid-19. Whether you’re a newcomer or a seasoned strategist, ADAPT will equip you with the tools to contextualize and leverage purpose for business growth and impact.

If you’re serious about understanding corporate purpose in today’s world, this is the one book you need to read.

Publisher ‏ : ‎ Weeva
Publication date ‏ : ‎ March 1, 2022
Edition ‏ : ‎ First Edition
Language ‏ : ‎ English
Print length ‏ : ‎ 398 pages
ISBN-10 ‏ : ‎ 1951317459
ISBN-13 ‏ : ‎ 978-1951317454
Item Weight ‏ : ‎ 1.54 pounds
Reading age ‏ : ‎ 18 years and up
Dimensions ‏ : ‎ 5.98 x 0.98 x 9.02 inches
Best Sellers Rank: #3,834,312 in Books (See Top 100 in Books) #13,556 in Marketing (Books) #25,510 in Leadership & Motivation
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